Best Online Shopping Sites in Pakistan
Pakistan's eCommerce market is on track to surpass $10 billion by 2026. Smartphone penetration, expanding 4G/5G coverage and a young population hungry for convenience are pushing millions of buyers online every year. Cash on delivery solved the trust problem that held back early adoption, and now dedicated apps, flash sales and 30-minute grocery delivery have made online shopping the default for a growing share of Pakistani households. We tested 15 of the most-used platforms across general merchandise, fashion, electronics and groceries — comparing pricing, delivery speed, return policies and payment options — so you can pick the right store for whatever you are buying.
Quick comparison
A side-by-side view of the entries in this guide. Scroll horizontally on a small screen.
| Platform | Category | Price range | COD | Free delivery | Returns | App |
|---|---|---|---|---|---|---|
| Daraz | General | Budget–Premium | Yes | Select items | 7–15 days | Yes |
| OLX | Classifieds | Budget | No | N/A | None | Yes |
| Telemart | Electronics | Mid–Premium | Yes | Select items | 7 days | Yes |
| iShopping | General | Budget–Mid | Yes | Select items | 7 days | Yes |
| Homeshopping | General | Budget–Mid | Yes | Limited | 7 days | Yes |
| Khaadi | Fashion | Mid–Premium | Yes | Select items | 14 days | Yes |
| Bagallery | Fashion & Beauty | Mid–Premium | Yes | Select items | 7 days | Yes |
| Limelight | Fashion | Budget–Mid | Yes | Limited | 7 days | Yes |
| Sapphire | Fashion | Mid–Premium | Yes | Select items | 14 days | Yes |
| PriceOye | Electronics | All ranges | Yes | Varies | Varies | Yes |
| Whatmobile | Mobile specs | All ranges | N/A | N/A | N/A | Yes |
| Shophive | Electronics | Mid–Premium | Yes | Select items | 7 days | Yes |
| Foodpanda | Grocery & Food | Mid | Yes | Min order | N/A | Yes |
| Naheed | Grocery | Mid | Yes | Min order | Limited | Yes |
| Yayvo | General | Budget–Mid | Yes | Limited | 7 days | Yes |
1 — Best overall
Daraz Pakistan
Owned by Alibaba Group, Daraz is the largest online marketplace in Pakistan with over 10 million active users. Thousands of sellers list products across virtually every category — from smartphones to kurtas to groceries — making it the single platform where you can find almost anything. Its buyer protection programme, structured dispute resolution and frequent mega-sales (11.11, Black Friday, Ramadan Sale) set it apart from every competitor.
- Founded
- 2012
- HQ
- Karachi
- Products
- General — electronics, fashion, groceries, home, sports, beauty, auto
- Pricing
- Budget to premium
- Delivery
- Standard 3–7 days; Daraz Express 1–2 days in major cities
- Payment
- COD, cards, EasyPaisa, JazzCash, Daraz Wallet
Official site: www.daraz.pk
Pros
- Widest product selection in Pakistan across every category
- Frequent mega sales with discounts up to 70 percent
- Buyer protection programme with structured dispute resolution
- App-exclusive vouchers and flash deals
- Nationwide delivery including smaller cities and rural areas
Cons
- Seller quality varies — always check ratings before buying
- Customer service can slow down during peak sale periods
- Some counterfeit products reported from third-party sellers
2 — Best for second-hand goods
OLX Pakistan
Pakistan's largest peer-to-peer classifieds marketplace where individual buyers and sellers deal directly. It is not a traditional eCommerce store — there is no cart, checkout or managed delivery — but for used cars, phones, furniture and electronics at negotiable prices, nothing else comes close. Exercise caution with unverified sellers and always meet in a safe location for high-value items.
- Products
- Used cars, bikes, mobiles, furniture, electronics, property listings
- Pricing
- Budget — negotiable
- Delivery
- Arranged between buyer and seller
- Payment
- Cash on meetup or direct bank transfer
Official site: www.olx.com.pk
Pros
- Deeply discounted used items — 30 to 50 percent below new prices
- Free to post listings with no commission
- Huge active user base across all major cities
Cons
- No buyer protection or escrow system
- No managed delivery — meet-ups only
- Limited seller verification increases scam risk
3 — Best for branded electronics
Telemart
Telemart operates as a curated retail store rather than an open marketplace, which means better quality control and consistent product authenticity. It has earned a strong reputation among tech buyers looking for warranty-backed purchases. EMI and instalment options through partner banks make high-value electronics more accessible.
- Products
- Mobiles, laptops, gaming hardware, home appliances, cameras
- Pricing
- Mid-range to premium
- Delivery
- Nationwide; slower outside major metros
- Payment
- COD, cards, bank transfer, EMI via partner banks
Official site: www.telemart.pk
Pros
- Genuine branded electronics with official warranties
- EMI and instalment options through major banks
- Detailed specs and responsive customer service
Cons
- Higher prices than grey-market alternatives
- Limited fashion and grocery coverage
- Delivery can lag in smaller cities
4 — Trusted mid-size general store
iShopping.pk
A well-established Pakistani eCommerce platform covering electronics, fashion, home and beauty at competitive prices. Its clean interface and reliable COD service have built a loyal customer base over the years, though its catalogue is smaller than Daraz and delivery outside major cities can be limited.
- Products
- Electronics, fashion, home, kitchen, beauty, toys, sports
- Pricing
- Budget to mid-range
- Payment
- COD, cards, bank transfer
Official site: www.ishopping.pk
Pros
- Clean, user-friendly interface suitable for all age groups
- Competitive pricing on electronics and home goods
- Reliable delivery in major cities
Cons
- Smaller catalogue compared to Daraz
- Limited reach in rural areas
5 — TV and online retail pioneer
Homeshopping.pk
One of Pakistan's original eCommerce players, operating simultaneously as a TV shopping channel and an online platform. Its dual-channel presence gives it an unusually broad reach, particularly in smaller cities where TV shopping culture remains strong. Best for kitchen gadgets, fitness equipment and bundled household deals.
- Products
- Appliances, kitchen gadgets, fitness, fashion, cosmetics
- Pricing
- Budget to mid-range
- Payment
- COD, cards
Official site: www.homeshopping.pk
Pros
- TV presence builds consumer confidence across demographics
- Regular discount bundles and value deals
- Nationwide COD delivery network
Cons
- Product quality can be inconsistent
- Narrower category range than larger platforms
- Website interface feels dated
6 — Best premium Pakistani fashion
Khaadi Online Store
Pakistan's most iconic homegrown fashion brand delivers the full in-store experience online — seasonal lookbooks, detailed size guides and exclusive online-only collections. Khaadi targets the fashion-conscious Pakistani woman shopping for pret, formal wear and eastern-western fusion. International shipping makes it accessible to the diaspora as well.
- Products
- Women's pret, formal, eastern/western fusion, kids, home textiles
- Pricing
- Rs 2,500–25,000+
- Delivery
- Nationwide + international shipping
- Payment
- COD, cards, international cards for diaspora
Official site: www.khaadi.com
Pros
- Iconic brand with global recognition and trust
- Seasonal sales for Eid, summer and winter collections
- Consistently high fabric quality and reliable sizing
- International shipping for overseas customers
Cons
- Premium pricing not suitable for all budgets
- Strict exchange policy on sale items
7 — Best fashion and beauty multi-brand
Bagallery
Pakistan's premier multi-brand fashion and beauty marketplace. It aggregates dozens of local and international brands in one place and is particularly strong in cosmetics and skincare, making it the go-to destination for beauty-focused shoppers. Every product is verified — no grey market or counterfeit risk.
- Products
- Women's fashion, handbags, shoes, cosmetics, fragrances, skincare
- Pricing
- Mid-range to premium
- Payment
- COD, cards, instalments via select banks
Official site: www.bagallery.com
Pros
- Curated selection of verified fashion and beauty brands
- Authentic products with zero counterfeit risk
- Well-designed app and website experience
Cons
- Higher price points than budget platforms
- Limited menswear selection
8 — Best affordable everyday fashion
Limelight
One of Pakistan's most loved affordable fashion brands for women. Limelight regularly sells out during Eid and end-of-season sales, reflecting intense demand from young shoppers who want trendy clothing without the premium markup. Prices start from around Rs 1,200.
- Products
- Women's casual, semi-formal, seasonal clothing, accessories
- Pricing
- Rs 1,200–8,000
- Payment
- COD, cards
Official site: www.limelight.pk
Pros
- Very affordable pricing for everyday and seasonal wear
- Frequent flash sales and discounts year-round
- Easy to navigate website and app
- Trendy designs targeting young Pakistani women
Cons
- Limited size range for plus-size shoppers
- Popular items sell out quickly during major sales
9 — Best modern Pakistani aesthetics
Sapphire Online
Sapphire's online store has grown into one of Pakistan's most admired fashion destinations. Contemporary aesthetics meet premium fabric quality, with product photography and website experience among the best in local fashion eCommerce. Regular online-exclusive collections add urgency for repeat visitors.
- Products
- Women's pret, unstitched, eastern, western fusion, kids
- Pricing
- Mid-range to premium
- Payment
- COD, cards
Official site: pk.sapphireonline.pk
Pros
- Stunning product photography and smooth website experience
- Consistently high fabric quality across collections
- Online-exclusive collections not available in stores
- Strong, engaged social media community
Cons
- Pricier than budget fashion alternatives
- Limited men's collection
10 — Best for electronics price comparison
PriceOye
Pakistan's leading price comparison platform for electronics, particularly smartphones and laptops. Its primary value is letting consumers compare prices across 50-plus retailers before committing to a purchase. Price-drop alerts and verified specs make it an indispensable tool for any serious electronics buyer.
- Products
- Smartphones, tablets, laptops, smartwatches, accessories
- Pricing
- All price ranges (comparison platform)
- Payment
- Varies by retailer; COD on direct purchases
Official site: priceoye.pk
Pros
- Compare prices across 50+ retailers instantly
- Verified specs and user reviews
- Price drop alert notifications via the app
Cons
- Primarily a comparison tool, not a full-service store
- Some listings can occasionally be outdated
11 — Best mobile phone research
Whatmobile
The go-to destination for mobile phone research in Pakistan, covering full specs, user reviews and official price listings for every handset available. Millions of Pakistanis check Whatmobile before buying any phone. Its side-by-side comparison tool is particularly useful when deciding between similar models.
- Products
- Mobile phones (new and upcoming), tablets
- Pricing
- All price ranges
Official site: www.whatmobile.com.pk
Pros
- Comprehensive, regularly updated mobile specs database
- Side-by-side model comparison tool
- Official price tracking and alerts
Cons
- Primarily a research tool — limited direct purchasing
- Focus is almost entirely on mobile phones
12 — Most trusted electronics retailers
Shophive & Symbios
Two of Pakistan's oldest and most trusted online electronics retailers. Both sell exclusively official, warranty-backed products — making them the safest choice for high-value purchases like laptops, cameras and home appliances. Unlike marketplace platforms, these are curated retail stores with direct supplier relationships.
- Products
- Laptops, desktops, cameras, phones, gaming, home appliances
- Pricing
- Mid-range to premium
- Payment
- COD, cards, bank transfer
Official site: www.shophive.com
Pros
- Official warranty on all products
- Established track record spanning many years
- Technical expertise from customer service
- No counterfeit or grey-market risk
Cons
- Higher prices than grey-market channels
- Delivery slower outside major metros
13 — Best grocery and food delivery
Foodpanda Pandamart
Originally a food delivery app, Foodpanda has expanded into groceries through Pandamart — a dark-store network offering 30-to-60-minute delivery in major cities. Its combination of restaurant food, household essentials and fresh produce makes it the single most comprehensive quick-commerce app in Pakistan.
- Products
- Restaurant food, groceries, produce, household essentials, personal care
- Pricing
- Mid-range (delivery charges on smaller orders)
- Delivery
- Under 60 minutes in covered areas
- Payment
- COD, cards, EasyPaisa, JazzCash
Official site: www.foodpanda.pk
Pros
- Ultra-fast delivery under one hour in most covered areas
- Wide restaurant and dark-store network in major cities
- App-exclusive deals and cashback offers
- Real-time order tracking from dispatch to doorstep
Cons
- Delivery charges add up on smaller orders
- Prices slightly higher than physical supermarkets
- Coverage limited outside major metros
14 — Most trusted supermarket online
Naheed.pk
One of Karachi's most trusted grocery brands, now online. Known for genuine products, competitive pricing and a strong selection of imported and specialty items that are hard to find on other platforms. Particularly strong for Karachi-based customers who already trust the brand from physical visits.
- Products
- Groceries, packaged foods, fresh items, household goods, imported specialty
- Pricing
- Mid-range (supermarket pricing)
- Payment
- COD, cards
Official site: www.naheed.pk
Pros
- Decades of consumer trust from physical supermarket
- Wide range of imported and specialty products
- Reliable quality control and product authenticity
Cons
- Delivery primarily limited to Karachi
- Website interface could use a modern redesign
15 — Telenor-backed general store
Yayvo
Backed by Telenor Pakistan, Yayvo offers electronics, fashion and daily essentials with strong integration into the EasyPaisa mobile payment ecosystem. Its telecom backing gives it a trust advantage, though its catalogue is smaller than Daraz and promotional events are less frequent.
- Products
- Electronics, fashion, home, beauty, sports, telecom products
- Pricing
- Budget to mid-range
- Payment
- COD, cards, EasyPaisa
Official site: yayvo.com
Pros
- Backed by Telenor — strong trust factor
- Seamless EasyPaisa integration for mobile payments
- Competitive pricing across multiple categories
Cons
- Smaller catalogue than Daraz
- Less frequent sales and promotions
How to choose
A ranking gives you a shortlist; the right choice still depends on your budget, location and priorities.
Cash on delivery vs online payment
For first orders on an unfamiliar platform, cash on delivery is the safer default — you pay nothing until the product arrives at your door. Once you trust a platform, switching to card or wallet payments unlocks bank cashback offers (often 10–30 percent), faster dispatch and chargeback protection if something goes wrong. Most major Pakistani stores support both.
Tips for safe online shopping
Stick to established platforms with documented track records. Check for HTTPS before entering card details. On marketplaces, read seller ratings and aim for 4+ stars with at least 50 reviews. Screenshot your order confirmation and applied vouchers — that is your evidence if a dispute arises. Never pay to personal bank accounts before delivery, and file disputes within the return window with photos of any damage.
How to stack discounts
Combine platform vouchers with bank cashback offers from HBL, UBL, Meezan, MCB and other partner banks during mega-sale events. During Daraz 11.11 or Black Friday, this can stack savings of 40–70 percent on electronics and fashion. Limelight end-of-season sales drop items to Rs 500–800 — add a bank offer on top and that is hard to beat for everyday clothing.
Quick commerce and grocery delivery
Foodpanda Pandamart delivers groceries in under 60 minutes in Karachi, Lahore and Islamabad. Naheed.pk is the strongest option for imported and specialty grocery in Karachi. Carrefour (Cstore.pk) offers same-day hypermarket delivery in select cities. Prices run slightly above physical supermarkets, but the time savings are significant for working households.
Frequently asked questions
Which is the best online shopping site in Pakistan overall?
Daraz is the best overall for 2026. It offers the widest product selection, nationwide delivery covering all four provinces, the most robust buyer protection of any platform, and the broadest payment options including COD, cards, EasyPaisa and JazzCash.
Which site has the cheapest prices?
During mega sales (11.11, Black Friday, Ramadan), Daraz offers the deepest discounts — often 30–70 percent off. For affordable fashion, Limelight starts from Rs 1,200. For used goods, OLX prices are 30–50 percent below new.
Is cash on delivery available on all major sites?
Yes. Daraz, Telemart, iShopping, Homeshopping, Khaadi, Bagallery, Limelight, Sapphire, Goto and Yayvo all offer COD as a standard option. OLX is the main exception since it is peer-to-peer.
Which app is best for online grocery shopping?
Foodpanda Pandamart delivers in under 60 minutes in major cities. Naheed.pk is the most trusted option for imported and specialty groceries, particularly in Karachi.
Are Pakistani sites safe for card payments?
Established platforms — Daraz, Khaadi, Sapphire, Telemart, Bagallery, Shophive, Symbios — use SSL encryption and comply with payment security standards. Always check for the HTTPS padlock before entering card details.
Which site is best for electronics?
Telemart and Shophive/Symbios for genuine warranty-backed electronics. PriceOye for comparing prices across 50+ retailers before buying — it frequently finds 10–20 percent differences.
Can I return products bought online?
Most platforms offer 7–15 day return windows. Daraz has the most structured returns process through its Buyer Protection Programme. Brand stores like Khaadi and Sapphire typically offer 14-day exchanges for unworn items with tags.
Are there instalment or EMI options?
Yes. Telemart, Daraz and Bagallery offer instalment plans through partner banks. QisstPay (buy now, pay later) is accepted across many stores. HBL, UBL, MCB and Meezan Bank also offer 0-percent instalment plans at select retailers.
Which is the best site for women's fashion?
Khaadi and Sapphire for premium. Limelight for affordable everyday wear. Bagallery for multi-brand fashion and beauty in one place. Daraz fashion section for the widest variety from budget to premium.
Sources
Every factual claim above traces to one of the following, checked on the date shown.
- Pakistan eCommerce market overview — Statista , checked
- State Bank of Pakistan payment systems data — SBP , checked
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